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About Us


In operation since 2012, is an online One-Stop-Shop for Innovative and Quirky Problem Solving Fashion & Beauty Products and Accessories for ladies. We are very Proud to be celebrating 10 years In business and would like to thank all of our loyal and supportive customers.

Secret Fashion Fixes online store provides ladies with an array of genius fashion & beauty fixes that are specifically designed to solve all those annoying fashion and beauty dilemmas that ladies can experience in their everyday lives.

Be it slipping bra straps, jeans too tight or too loose, belt buckle bulge, gaping shirt, deodorant marks on clothing, mascara smudges, the list goes on and on... Whatever ladies fashion or beauty dilemma, have a fashion fix or style solution to solve it.

Secret Fashion Fixes is owned and run by Dee Fitzgerald.

100% Irish Owned and we also offer free shipping over €50.

Dee explains where the idea for Secret Fashion Fixes came from...

Clothing on rail

"I’ve always had a love of fashion and beauty accessories. During my student days I was always known to have a bag of tricks to fix any fashion or beauty dilemma my friends or I would have, especially on a night out! I developed an interest in finding quirky & innovative fashion & beauty accessories and through my travels started to build up a collection of such products.

As time passed I started to do more and more research into finding the best fashion & beauty fixes on the market. I knew many ladies like myself, didn’t know these amazing products existed and secondly even if they did, it was impossible to know where to buy them.

Having experienced a fair share of wardrobe malfunctions & beauty mishaps myself, I had always thought it would be great if there was a dedicated one-stop-shop to solve all these annoying fashion & beauty problems, and that’s really where the idea for Secret Fashion Fixes online shop came from..."

"...I have worked very hard to discover the best problem solving fashion & beauty fixes on the market today. Each item has been carefully selected with the greatest of care. Every product on Secret Fashion Fixes has been tried and tested by myself, friends and family and I can truly say many of them were created by geniuses.

Products are invented and created by mums, husbands and wives, young entrepreneurs, small companies, and array of different people, for example the Pouchee portable hand bad organiser was invented by a 60 year old lady after receiving a gift of a gorgeous handbag from her nephew which had no pockets, so she came up with the idea of the Pouchee.

Each product has it owns invention story and that in itself gives me great inspiration and motivation!"

- Dee Fitzgerald

Woman with Pouchee

So, if you’re in need of a secret weapon to prevent a wardrobe malfunction or beauty mishap, Secret Fashion Fixes is the place to come to. Best of all, we’ve done all the hard work for you, so you can scroll through our store knowing whatever fashion fix or beauty solution product you need, we’ve got it covered.


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